Privacy Statement

This statement is specific to the information that API collect via our website. If you would like to know more about other information, please contact us

Your Privacy

API has created this privacy statement to demonstrate that we are committed to your privacy. The following discloses the information gathering and distribution practices for our website.

The Data Protection Act 1998

Under the Data Protection Act, API has a legal duty to protect any information we collect from you. We use leading technologies and encryption software to safeguard your data, and keeps strict security standards to prevent any unauthorised access to it.

Your Rights Under The Act

The Act gives you as an individual, rights on how personal information about you is obtained, processed, stored and disclosed to others.

You are entitled to know:

– Type of information is being held;
– What purpose the information is being used for;
– Who has access to the information and who it may be disclosed to.

Information We Collect

API collect the following kinds of information from visitors:

– Feedback (through visitors using our contact forms)
– Queries and customer requests (via the API website)
– Site usage information, using cookies and page tagging techniques including JavaScript

We will only disclose your information if it is lawful to do so in accordance with the principles under the Data Protection Act 1998.

We collect web statistics automatically about your visit to our site. This information is used to help us follow browsing preferences on our site so that we can regularly improve our website. These statistics do not contain personal data and cannot be traced back to an individual.

We do not use cookies to store personal data or link non-personal information stored in cookies with personal data about specific individuals.


Cookies are small anonymous text files that are placed on your computer by websites that you visit. API is committed to only using cookies that are either essential (i.e. they are required to make something work) or that help us to make your experience of using the web site better.

Cookies set by third party websites
We sometimes embed video, images or other content from websites such as Vimeo, YouTube, Flickr and Twitter. We may also allow you to share links to content on our site with other websites by the use of “Share” buttons.

As we have no control over the cookies set by these websites, please look at the relevant third party websites for more information.

Change cookie settings for this website
Most web browsers allow some control of cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or